We set up a first date between Fred Sirieix and King C Gillette
When Gillette launched their beardcare brand in the UK, they wanted to show the dramatic transformation grooming your face forest can have.
So we assembled a ragtag group of “Beard-vengers” to celebrate a bouquet of beards and how they looked when styled by the best. Oh, and we brought Fred from First Dates along for the ride.
We cast some lenticular magic in OOH...
and shared the shave on social...
And then moving into modular social creative for markets worldwide to adapt... (there's more than 4 but you get the picture)
Credits:
Creative Director - Oliver Farington
Director - Bethan Seller
PM - Louisa Moxey
Editor - Bethan Hill
VFX - Prodigious
Director - Bethan Seller
PM - Louisa Moxey
Editor - Bethan Hill
VFX - Prodigious